Skip to content
1Rank Page 1

Google Business Profile Optimisation

How to set up and optimise a Google Business Profile to improve visibility in local search and Google Maps.

Google Business Profile (formerly Google My Business) is the free listing that powers a business's appearance in Google Maps and the local pack. For UK businesses with a physical location or defined service area, it's often one of the highest-leverage SEO assets available.

A complete, accurate, actively maintained profile — correct categories, service areas, photos, and a steady flow of genuine reviews — consistently outperforms a neglected one, independent of the website behind it.

This section of Rank Page 1 is growing — in-depth guides on each of the topics below are being added over time. For the full framework these topics sit inside, start with the complete guide to ranking #1 on Google UK.